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Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time


Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Research papers

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Jacques Belay
November 24, 1976
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Citation

Belay, J. (1976a, November 24). World meat market beef, pork, mutton, poultry. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/world-meat-market-beef-pork-mutton-poultry


Research reports

Report on qualitative research on Bisto Labelling

Ranks, Hovis McDougall wish to use Bisto labelling as ageneral case for responses to the Trade DescriptionsAct which will come into force in 1973. The objectives of the research were therefore to assessthe probable reaction to the new labelling...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 23, 1972
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Citation

, C. (1972a, July 23). Report on qualitative research on Bisto Labelling. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-bisto-labelling


Research reports

Report on qualitative research on Smartie commercials

The general objectives of this research were toexamine in the broadest possible terms what children and their mothers get out of the Smartie commercials,and how and why, and also what mothers think theirchildren get out of them (and how and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1972
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Citation

, C. (1972a, July 21). Report on qualitative research on Smartie commercials. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-smartie-commercials